Creating a Personal Learning Network

Document Transcript

1. P N How to create your PERSONAL LEARNING NETWORK for Professional Development Research Corinne Weisgerber Shannan Butler Assistant Professors of Communication

2. The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used in the days of square rigged ships.

3. The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used in the days of square rigged ships. Vannevar Bush, 1945

4. Books Research Experience

5. Books Research Experience Expert 1 Expert 2 Expert 3 Expert Knowledge

6. Books Research Experience Expert 1 Expert 2 Expert 3 Expert Knowledge Knowledge Pipe

7. Books Research Experience Expert 1 Expert 2 Expert 3 Expert Knowledge Knowledge Pipe Personal Resources YOU

8. Books Research Experience Expert 1 Expert 3 Expert 2 Filter Expert Knowledge Knowledge Pipe Personal Resources YOU

9. Books Research Experience Expert 1 Expert 3 Expert 2 Filter Expert Knowledge Knowledge Pipe Personal Resources YOU

10. Books Research Experience Expert 1 Expert 3 Expert 2 Filter Share Your Knowledge Experience Expert Knowledge Knowledge Pipe Personal Resources YOU

11. Books Research Experience Everyone s Knowledge Pool Grows Expert 1 Expert 3 Expert 2 Filter Share Your Knowledge Experience Expert Knowledge Knowledge Pipe Personal Resources YOU

12. PLNs are deliberately formed networks of people and resources capable of guiding our independent learning goals and professional development needs.

13. How to build a PLN using

14. How to build a PLN using Twitter Social Bookmarks Blogs

15. What is Twitter

16. What is Twitter

17. Status Updates What is Twitter

18. Blogging What is Twitter

19. Chat Room What is Twitter

20. Instant Messages What is Twitter

21. Text Messages What is Twitter

22. What is Twitter

23. You don t need to tweet to get value out of Twitter

24. Setting Up Your PLN Using Twitter Identify people in your field whose work you admire Use Twitter s search engine to find their Twitter handle Follow them on Twitter Expand the list of experts you follow by Checking their following follower lists Checking RTs to find out who sent the original tweet Checking out the followfriday suggestions Checking out Twitter lists

25. Setting Up Your PLN Using Blogs Identify people in your field whose work you admire Find their individual and or organizational blogs Subscribe to their blog s RSS feed Expand the list of experts you subscribe to by Checking their blog roll Following links on their blog to other blogs Checking to see if your favorite twitter users blog

26. Setting Up Your PLN Using Social Bookmarks Identify a resource on a topic of interest Bookmark it using a social bookmarking service Check to see who else has bookmarked the resource Examine their tag cloud to see what their interests are Look for someone who fits your interests Confirm they offer multiple resources of interest to you Add their bookmark feed to your feed reader

27. How to maintain a PLN Lagniappes

28. How to maintain a PLN Lagniappes the Gift of Giving

29. Sharing on your blog

30. Sharing visualizations

31. Sharing slides on Slideshare

32. Sharing student projects

33. Sharing assignments on Wikis

34. The Benefits of a PLN in Academe

35. Curriculum Development

36. Twitter Network as Research Assistants Active Social Search

37. Twitter Network as Research Assistants Active Social Search

38. Passive Social Search Receiving pertinent info from PLN without asking for it

39. COMM 3309 Social Media for Public Relations St. Edward s University Department of Communication Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Instructor Dr. Corinne Weisgerber Email corinnew stedwards.edu COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down ... It is the decline of media based on a top down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as earned editorial. This model is premised on the audience being passive receptors for the message ... In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media Web 2.0. COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. For this assignment, you will monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks create a table for your data, and write an analysis of the conversation with suggestions for action.

40. Crowdsourcing COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward s University Department of Communication St. Edward s University Department of Communication Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Instructor Dr. Corinne Weisgerber Instructor Dr. Corinne Weisgerber Email corinnew stedwards.edu Email corinnew stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that told an audience of PR professionals that The media, communications, and marketing landscape in which the public relations industry The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down ... It is the decline of media based on top down was developed is being knocked down ... It is the decline of media based on aatop down model of communications. In this model, small group of elites are briefed in advance with model of communications. In this model, aasmall group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to mass networks and newsmagazines. The message is then simplified and communicated to aamass audience via advertising or as earned editorial. This model is premised on the audience audience via advertising or as earned editorial. This model is premised on the audience being passive receptors for the message ... In the emerging model, as epitomized by being passive receptors for the message ... In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media Web 2.0. control of message. Many are calling this new social and user driven media Web 2.0. COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in way that provides similar insight offered by more traditional environmental scanning content in aaway that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products services on their methods. Many people will discuss your client or organization and its products services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products services, it is important to know what is being said in social media sites like blogs, social products services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will For this assignment, you will monitor the online conversation that has occurred about an organization or brand of your monitor the online conversation that has occurred about an organization or brand of your choosing during the past weeks choosing during the past 44weeks create table for your data, and create aatable for your data, and write an analysis of the conversation with suggestions for action. write an analysis of the conversation with suggestions for action.

41. Crowdsourcing Twitter PLN link informs assignment which itself was crowdsourced COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward s University Department of Communication St. Edward s University Department of Communication Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Instructor Dr. Corinne Weisgerber Instructor Dr. Corinne Weisgerber Email corinnew stedwards.edu Email corinnew stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that told an audience of PR professionals that The media, communications, and marketing landscape in which the public relations industry The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down ... It is the decline of media based on top down was developed is being knocked down ... It is the decline of media based on aatop down model of communications. In this model, small group of elites are briefed in advance with model of communications. In this model, aasmall group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to mass networks and newsmagazines. The message is then simplified and communicated to aamass audience via advertising or as earned editorial. This model is premised on the audience audience via advertising or as earned editorial. This model is premised on the audience being passive receptors for the message ... In the emerging model, as epitomized by being passive receptors for the message ... In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media Web 2.0. control of message. Many are calling this new social and user driven media Web 2.0. COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in way that provides similar insight offered by more traditional environmental scanning content in aaway that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products services on their methods. Many people will discuss your client or organization and its products services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products services, it is important to know what is being said in social media sites like blogs, social products services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will For this assignment, you will monitor the online conversation that has occurred about an organization or brand of your monitor the online conversation that has occurred about an organization or brand of your choosing during the past weeks choosing during the past 44weeks create table for your data, and create aatable for your data, and write an analysis of the conversation with suggestions for action. write an analysis of the conversation with suggestions for action.

42. Crowdsourcing Twitter PLN Bookmarking link informs assignment which itself was crowdsourced link gets reshared with social bookmarking PLN COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward s University Department of Communication St. Edward s University Department of Communication Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Section 01 Spring 2010 TH 118 MW 3 30 4 45 p.m. Instructor Dr. Corinne Weisgerber Instructor Dr. Corinne Weisgerber Email corinnew stedwards.edu Email corinnew stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that told an audience of PR professionals that The media, communications, and marketing landscape in which the public relations industry The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down ... It is the decline of media based on top down was developed is being knocked down ... It is the decline of media based on aatop down model of communications. In this model, small group of elites are briefed in advance with model of communications. In this model, aasmall group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to mass networks and newsmagazines. The message is then simplified and communicated to aamass audience via advertising or as earned editorial. This model is premised on the audience audience via advertising or as earned editorial. This model is premised on the audience being passive receptors for the message ... In the emerging model, as epitomized by being passive receptors for the message ... In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media Web 2.0. control of message. Many are calling this new social and user driven media Web 2.0. COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in way that provides similar insight offered by more traditional environmental scanning content in aaway that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products services on their methods. Many people will discuss your client or organization and its products services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products services, it is important to know what is being said in social media sites like blogs, social products services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will For this assignment, you will monitor the online conversation that has occurred about an organization or brand of your monitor the online conversation that has occurred about an organization or brand of your choosing during the past weeks choosing during the past 44weeks create table for your data, and create aatable for your data, and write an analysis of the conversation with suggestions for action. write an analysis of the conversation with suggestions for action.

43. Weisgerber, C. Butler, S. in press . Social Media as a Professional Development Tool Using Blogs, Microblogs and Social Bookmarks to Create Personal Learning Networks. In C. Wankel ed. , Teaching Arts Science with Social Media. Bingley, U.K. Emerald.