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        DOCUMENT INFO

        • Type White Paper
        • FormatPDF
        • Size897 KB
        • LanguageEnglish
        • Stacks0
        • Postedabout 1 year ago
        • Authored-
        • Added byHermes

        B2B Marketing Research: Integrated Persuasion Online and Offline

        ABSTRACT

        This paper covers best practices for online and offline integration. We show how marketing and sales can use the right assets at the right time for effective persuasion.

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