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        Introduction to Integrated Marketing: Getting Started with Marketing Measurement
        Introduction to Integrated Marketing: Getting Started with Marketing Measurement
        Introduction to Integrated Marketing: Getting Started with Marketing Measurement
        Introduction to Integrated Marketing: Getting Started with Marketing Measurement
        Introduction to Integrated Marketing: Getting Started with Marketing Measurement
        Introduction to Integrated Marketing: Getting Started with Marketing Measurement
        Introduction to Integrated Marketing: Getting Started with Marketing Measurement

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        Introduction to Integrated Marketing: Getting Started with Marketing Measurement

        ABSTRACT

        The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis on measurement and analysis. According to a 2011 Demand Gen Report study, nearly 90% of marketing organizations increased their analytics efforts over the previous 24 months. Almost 70% of these marketers are turning to metrics to help them justify their budgets. Perhaps most telling of all, more than 40% of CEOs now actively track their marketing teams' impact on revenue.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size7.33 MB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • AuthoredMay 22, 2013
        • Added byHashdoc Content Review
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