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        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It
        Negative Publicity: How People Process It and How Brands Should Respond To It

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        Negative Publicity: How People Process It and How Brands Should Respond To It

        ABSTRACT

        This presentation looks at the cognitive processes that affect how people interpret information about brands (especially negative information). In addition to many anecdotal examples, it also looks at two primary research case studies of brands that were confronted with negative publicity - a major new entrant into the Cape Town restaurant scene and the Tiger Woods infidelity scandal.

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        DOCUMENT INFO

        • TypePresentation
        • PriceFree
        • FormatPPT
        • Size11.5 MB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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