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        Quantifying Advertising’s Impact on Business Results
        Quantifying Advertising’s Impact on Business Results
        Quantifying Advertising’s Impact on Business Results
        Quantifying Advertising’s Impact on Business Results

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        Quantifying Advertising’s Impact on Business Results

        ABSTRACT

        Understanding and quantifying the benefits of advertising is a problem as old as advertising itself. The problem stems from the many purposes advertising serves: building awareness of products, creating brand equity and generating sales. Each of these objectives is not easily measured or related to the advertising that may have affected it.

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        DOCUMENT INFO

        • TypeArticle
        • PriceFree
        • FormatPDF
        • Size31.5 KB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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