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        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation
        Content: Mightier than Media Fragmentation

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        Content: Mightier than Media Fragmentation

        ABSTRACT

        In the course of researching a recent white paper titled “Marketing is content,” a dozen brand marketers shared their insights about the rising role of content marketing and the related issue of increasing media fragmentation. One of those insights is that compelling content – “storytelling with a purpose,” in the words of one interviewee – combined with intelligently targeted distribution is becoming the “glue” that re-integrates brand marketers’ audiences, regardless of the number of forms, formats or forums into which those audiences have splintered.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size4.61 MB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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