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        The Downside of Mobile Display Advertising
        The Downside of Mobile Display Advertising
        The Downside of Mobile Display Advertising
        The Downside of Mobile Display Advertising
        The Downside of Mobile Display Advertising
        The Downside of Mobile Display Advertising
        The Downside of Mobile Display Advertising

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        The Downside of Mobile Display Advertising

        ABSTRACT

        Performance advertisers who use mobile display to acquire new customers get poor return on investment. Our findings show advertisers overpay by more than 10x to generate one quality consumer call.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size3.48 MB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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