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        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds
        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds

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        When Web Analytics marries Database Marketing: “Digital Database Marketing” – the Best of Both Worlds

        ABSTRACT

        This white paper begins by looking at the evolution of web analytics and its recent transformation into digital analytics. By contrast, database marketing is a long-standing discipline with well-established methodologies to explore data and generate actionable insight from it. The piece goes on to cover the challenges of channel and device proliferation for marketers in building an overall picture of individuals across this plethora of customer touch points.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size130 KB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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