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        Why Advertising Through Real-Time Bidding Needs A New Buying Model
        Why Advertising Through Real-Time Bidding Needs A New Buying Model
        Why Advertising Through Real-Time Bidding Needs A New Buying Model
        Why Advertising Through Real-Time Bidding Needs A New Buying Model
        Why Advertising Through Real-Time Bidding Needs A New Buying Model
        Why Advertising Through Real-Time Bidding Needs A New Buying Model
        Why Advertising Through Real-Time Bidding Needs A New Buying Model

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        Why Advertising Through Real-Time Bidding Needs A New Buying Model

        ABSTRACT

        For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today's real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI. This white paper describes how RTB has changed the world of online advertising, and how media buying must evolve to take advantage of the huge opportunities presented by this revolution.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size96.3 KB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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