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        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach
        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach

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        Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach

        ABSTRACT

        Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics. Since the first e-commerce marketing professional looked to analyze data from shopper behaviors in order to drive more transactions on his web site, the only way to gather that information has been by implementing tracking pixels. These are small, tra ....read more

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size474 KB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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