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        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister
        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister

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        How to Fascinate: Why Your Brand Should Do A Shot Of Jagermeister

        ABSTRACT

        "If you’re under age 45 or so, there’s a good chance that you’ve tried Jägermeister. However the odds are low—quite low—that you actually enjoy the taste. And that’s okay. Few people do. Very, very few. Sally Hogshead will wager that most of the people who make Jägermeister don’t like the taste of Jägermeister. Yet the brand continues to grow at an astonishing rate. If so many people actively dislike the taste, how does the company manage to sell 83 million bottles a year?

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        • TypePresentation
        • PriceFree
        • FormatPDF
        • Size334 KB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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