Sources:
    Edit
    Topics:
      Edit
      Types:
        Edit
        of  10
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index
        The Earned Media Value Index

        Embed document

        The Earned Media Value Index

        ABSTRACT

        Companies are recognizing that while having one million likes on Facebook is a positive sign, it's just a starting point for measuring social success. Earned Media Value - the dollar amount assigned to media that is gained through social endorsements - is a tangible way to measure the value of social word-of-mouth marketing programs. The Earned Media Value Index compiles and analyzes dozens of reputable sources on the value of specific social endorsements to determine the value of the most prevalent social endorsements.

        Edit
        Report copyright violation

        COMMENTS

        DOCUMENT INFO

        • TypeWhite Paper, Guide
        • PriceFree
        • FormatPDF
        • Size5.57 MB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 5 years ago
        • Authored-
        • Added bySocialChorus
        Search in: