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        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv
        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv

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        Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the Worldv

        ABSTRACT

        In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.

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        DOCUMENT INFO

        • TypeWhite Paper, Case Study
        • PriceFree
        • FormatPDF
        • Size1.1 MB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 2 years ago
        • Authored-
        • Added byHermes
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