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        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration
        From Co-Creation to Collaboration

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        From Co-Creation to Collaboration

        ABSTRACT

        Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.

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        DOCUMENT INFO

        • TypePresentation
        • PriceFree
        • FormatPPTX
        • Size4.98 MB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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