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        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance
        Data Rich: The Payoff of Marketing Measurement on Revenue Performance

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        Data Rich: The Payoff of Marketing Measurement on Revenue Performance

        ABSTRACT

        While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As tools and processes continue to improve, the visibility of marketing’s role in revenue generation is climbing.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size794 KB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 6 years ago
        • Authored-
        • Added byHashdoc Content Review
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