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        Giving Substance To Online Influence
        Giving Substance To Online Influence
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        Giving Substance To Online Influence

        ABSTRACT

        This is a portion of a talk given at BlogWorld L.A. 2011. The other portion was given by Chuck Hemann of Edelman Digital. The objective of this presentation was to create a dialog around the fact that there are different ’types’ of objectives revolving around influence marketing and that activities should be approached with that in mind. In particular, advocacy and the creation/management of advocate programs isn’t getting near enough attention vs. programs focused on ’mass influencers’.

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        DOCUMENT INFO

        • TypeResearch Paper
        • PriceFree
        • FormatPDF
        • Size114 KB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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