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        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy
        Smart Marketing in a Dumb Economy

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        Smart Marketing in a Dumb Economy

        ABSTRACT

        "The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.

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        DOCUMENT INFO

        • TypePresentation
        • PriceFree
        • FormatPDF
        • Size5.24 MB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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