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        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product
        When the Marketing Becomes the Product

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        When the Marketing Becomes the Product

        ABSTRACT

        As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing.

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        DOCUMENT INFO

        • TypePresentation
        • PriceFree
        • FormatPDF
        • Size5.27 MB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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