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        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions
        Harnessing Emotional Connections to Improve Financial Decisions

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        Harnessing Emotional Connections to Improve Financial Decisions

        ABSTRACT

        This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa. The study uses a symmetric encouragement design to compare outcomes of individuals who were randomly assigned to watch a soap opera with financial messages, “Scandal!” to those of individuals who were invited to watch a similar soap opera without financial messages, “Muvhango.” Both shows overlapped in evening primetime and had similar past viewership profiles.

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        DOCUMENT INFO

        • TypeReport, Research Paper
        • PriceFree
        • FormatPDF
        • Size489 KB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 4 years ago
        • AuthoredApr 01, 2013
        • Added byTarek Koudsi
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