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        Using Multi-Touch Attribution for Deeper Insight into the Customer Journey
        Using Multi-Touch Attribution for Deeper Insight into the Customer Journey
        Using Multi-Touch Attribution for Deeper Insight into the Customer Journey
        Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

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        Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

        ABSTRACT

        To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size533 KB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 4 years ago
        • Authored-
        • Added byHashdoc Content Review
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