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        From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships
        From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships
        From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships
        From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships

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        From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships

        ABSTRACT

        When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size1.9 MB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 4 years ago
        • Authored-
        • Added byHashdoc Content Review
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