Carve Tobacco Cessation Out of General Wellness and Improve ROI

Healthier workforces mean better productivity and fewer medical expenses, and offering tobacco cessation programs has been touted by the Centers for Disease Control and Prevention as one of the only employer benefits with a proven ROI. If you have a tobacco cessation program in place, you may be wondering how to effectively drive participation. Will offering incentives discriminate against non-smoking employees, reward smokers for unhealthy behaviors, or negate the ROI for the program? Alere Wellbeing has found that employers successfully increase participation in wellness programs when they reward healthy behaviors throughout the course of the program rather than focusing on the end result.