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        Marketing Automation Drives Sports Fan Engagement
        Marketing Automation Drives Sports Fan Engagement
        Marketing Automation Drives Sports Fan Engagement
        Marketing Automation Drives Sports Fan Engagement
        Marketing Automation Drives Sports Fan Engagement
        Marketing Automation Drives Sports Fan Engagement
        Marketing Automation Drives Sports Fan Engagement

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        Marketing Automation Drives Sports Fan Engagement

        ABSTRACT

        Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size599 KB
        • LanguageEnglish
        • Stacks0
        • Postedalmost 4 years ago
        • Authored-
        • Added byHashdoc Content Review
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