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        TicketsNow Scores 44 Percent Reduction in Cost-Per-Fan with Kenshoo Social

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        TicketsNow Scores 44 Percent Reduction in Cost-Per-Fan with Kenshoo Social

        ABSTRACT

        TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner

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        • TypeReport
        • PriceFree
        • FormatPDF
        • Size64.3 KB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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