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        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews
        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews

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        Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews

        ABSTRACT

        Charles Schwab understands that customers make their best marketers – the financial service firm acquires 40% of its new business through customer referrals. To bring this powerful word of mouth online, Charles Schwab launched customer reviews on their website in June 2011. Over a thousand reviews later, the firm has successfully raised their customer advocacy score and now uses feedback in reviews to guide customer-centric strategies.

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        DOCUMENT INFO

        • TypeReport
        • PriceFree
        • FormatPDF
        • Size847 KB
        • LanguageEnglish
        • Stacks0
        • Postedover 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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