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        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World
        Branding in the Post-Digital World

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        Branding in the Post-Digital World

        ABSTRACT

        The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today’s consumers can connect with many brands through multiple channels. And many of these channels fall outside marketers’ control. No longer are consumers simply influenced by brands. Now, brands themselves are being reviewed, shaped and even co-created by consumers.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size1.4 MB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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