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        True Profiles: A Contemporary Method for Managing Customer Data
        True Profiles: A Contemporary Method for Managing Customer Data
        True Profiles: A Contemporary Method for Managing Customer Data
        True Profiles: A Contemporary Method for Managing Customer Data
        True Profiles: A Contemporary Method for Managing Customer Data
        True Profiles: A Contemporary Method for Managing Customer Data
        True Profiles: A Contemporary Method for Managing Customer Data

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        True Profiles: A Contemporary Method for Managing Customer Data

        ABSTRACT

        This paper introduces the concept of a "True Profile" as a means to understand customer behavior, actions and preferences using analytics, thereby creating a foundation for intelligent marketing. The True Profile enables business to build and maintain a "memory" of customers and prospects with the goal of delivering better services. The True Profile is an evolution of web analytics, customer relationship management and marketing automation.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size1.78 MB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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