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        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework
        The Mobile Measurement Framework

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        The Mobile Measurement Framework

        ABSTRACT

        This white paper addresses the challenges of mobile and multichannel measurement and proposes a new set of measures that transcends devices, platforms, and channels and has the potential to introduce for the first time ubiquitous measures of success across the entire digital landscape.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size1.49 MB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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