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        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013
        Value of a Facebook Fan 2013

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        Value of a Facebook Fan 2013

        ABSTRACT

        Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal.

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        DOCUMENT INFO

        • TypeWhite Paper
        • PriceFree
        • FormatPDF
        • Size691 KB
        • LanguageEnglish
        • Stacks0
        • Postedabout 5 years ago
        • Authored-
        • Added byHashdoc Content Review
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